Before you create a Page Layout there are two questions: - What is a Page Layout? and - What do you need to create a Page Layout? What is a Page Layout? A Page Layout is a way to design content on sites. You can create content areas and place them with CSS. Simplified: it is like a form for list items. A site is nothing else than an item in a library, so you can see the layout, that you build, as the display form, the edit form and the new form. What do you need to create a Page Layout? You will need to download and install the SharePoint Designer 2013 , but the most important thing, to make you the less work as possible, is that you know what you want to design and what content you want to display. I recommend you to create a custom Content Type for your Page Layout. It will make it a lot easier to add all the columns you need. It is also recommended to got some knowledge in HTML, ASPX, JavaScript and CSS.